Wellington Herrera
Wellington Herrera, a native of Totonicapán, is a respected community leader and a key strategic partner of THGuatemala in the community-based tourism segment. Deeply rooted in his cultural heritage, he brings authenticity, passion, and local insight to every experience.
Recognised for his leadership and strong community ties, Wellington plays an active role in the development and promotion of community tourism initiatives across the region. His work focuses on strengthening local participation, supporting grassroots projects, and ensuring that tourism generates meaningful and sustainable benefits for local families.
He collaborates closely with community organisations, including ESEM (ONG Esperanza entre dos mundos) programmes such as Com Tour, which highlight the cultural identity, history, and natural landscapes of Totonicapán. Through these initiatives, visitors are invited to experience the region from a local perspective—exploring sites such as the Volcán Cuxliquel, engaging in traditional craft workshops, and discovering emblematic local landmarks.
Within THGuatemala, Wellington’s role is essential in bridging visitors with the community, ensuring that each experience is authentic, respectful, and deeply connected to local life.
