Patricia Rabanales
Patricia Rabanales is a sustainable tourism specialist and key member of the THGuatemala team, leading the wellness segment and serving as the designer of the signature “Wellness Tour GT” experience in Guatemala.
Her work is grounded in a holistic vision that integrates wellbeing, community engagement, and sustainable development, creating experiences that go beyond traditional tourism. Through the Wellness Tour, Patricia has developed a concept that connects travellers with nature, ancestral knowledge, and local communities, offering a deeply restorative and culturally meaningful journey.
With a strong background in destination planning and product innovation, she brings a strategic approach to the design of wellness experiences—ensuring they are not only authentic and high-quality, but also generate tangible benefits for rural communities.
Her expertise includes community diagnostics, capacity building, and the creation of sustainable tourism value chains, positioning wellness as a tool for both personal transformation and local development.
Patricia’s role within THGuatemala reflects her ability to combine technical expertise with human-centred design, delivering experiences that are thoughtful, impactful, and aligned with the evolving expectations of conscious travellers.
